NY
Latino vote key for NY mayoral candidate Eric Adams, early evidence shows
Adams counted on the endorsement of two of New York's most prominent Latino figures: Representative Adriano Espaillat and Bronx borough President Ruben Diaz Jr.

Initial results suggest that Latinos played a large part in the electoral lead of Eric Adams in the race to become the Democratic candidate for mayor, despite other candidates' last minute efforts to organize in the community.

While the official results have yet to be announced as a result of New York's ranked-choice' results, preliminary results show that Adams - the Brooklyn borough president and a former police captain - has a 9.4 percentage point lead over his nearest rival, former city sanitation commissioner Kathryn Garcia. Another candidate, Maya D. Wiley, is now in third place.

The latest data released on Tuesday shows that Adams' lead shrank significantly from nearly 10 percentage points in previous announcements. Nearly 125,000 absentee ballots have yet to be counted.

Adams' closest rival, former presidential hopeful Andrew Yang, conceded last week.

Despite the fact that final data is not yet available, political insiders in New York City believe that Adams performed well among Latino communities across the city, with one Adams campaign volunteer telling LPO that it "is very clear that Adams will end up winning, with the Latino vote playing a big part of that."

Eli Valentin, a New York-based political analyst, consultant and professor, estimates that nearly half of Latino voters in the Bronx - the only city borough with a majority Latino population - voted for Adams.

Despite the fact that final data is not yet available, political insiders in New York City believe that Adams performed well among Latino communities across the city, with one Adams campaign volunteer telling LPO that it "is very clear that Adams will end up winning, with the Latino vote playing a big part of that."

Eli Valentin, a New York-based political analyst, consultant and professor, estimates that nearly half of Latino voters in the Bronx - the only city borough with a majority Latino population - voted for Adams.

"Based on the heavy Latino pockets, I count about 48% of those votes going to Eric Adams," Valentin said in an interview. "In Queens, it wasn't as high as the Bronx. But in the Bronx, overall. He did get more votes than the other candidates."

Valentin, for his part, said that Adams' success in the community can partly be attributed to his efforts to begin organizing outreach among Latinos before most of the other candidates.

"I think other candidates got to Latinos later in the race, whereas Eric [Adams] was trying to tap into Latino communities earlier on," he said.

Latino vote key for NY mayoral candidate Eric Adams, early evidence shows

Additionally, Adams counted on the endorsement of two of New York's most prominent Latino figures: United States congressman Adriano Espaillat, whose district covers large parts of the West Bronx, as well as Bronx borough President Ruben Diaz Jr.

According to Valentin, these endorsements may ultimately prove vital for Adams.

"These are two critical Latino leaders that Adams received support from," he added. "And one of those, Adriano Espaillat has a very well-organized, well-oiled campaign organization."

Just ahead of the primary election, a number of candidates made a last-ditch post for Latino voters by investing heavily in Spanish-language media. Andrew Yang enlisted Colombian-born actor John Leguizamo to narrate a Spanish-language commercial.

Just ahead of the primary election, a number of candidates made a last-ditch post for Latino voters by investing heavily in Spanish-language media.

Andrew Yang, for example, enlisted Colombian-born actor John Leguizamo to narrate a Spanish-language commercial, while former US Secretary of Housing and Urban Development Shaun Donovan put out a commercial in which he spoke Spanish.

In total, the Democratic candidates spent $1.4 million on 30-second ads on Univision and Telemundo alone just ahead of the election. The top spending - and only Latina - candidate, Dianne Morales, reportedly spent more than $617,000 on more than 500 local TV spots.

Another LPO source with knowledge of the campaign - but who asked not to be named - said that "it doesn't look like there was much return on investment" for Morales, whose campaign was beset by internal problems.

Two senior Morales campaign staffers resigned in recent weeks, with remaining employees moving to form a union. More than 45 were fired, and a number of important political groups, such as the Working Families Party, rescinded their endorsements.

"With everything going on, she had no chance," the source said. "It just wasn't going to be possible."

Daniel Berganza, a resident of the Bronx, said that many voters in the area believe that Adams was "familiar".

"Voters knew who he was and what he was about," he said. "That helped."

Valentin, for his part, said that the primary campaign showed that local outreach efforts were key to the success among the Latino population - a strategy which could potentially be replicated in future elections.

"TV is important, because it gets your message out to a wider public, but what really works in Latino communities is grassroots work, meeting voters where they are," he said. "Latinos are really big on the tangible part of the campaigns."

If confirmed as the winner, Adams will now face Republican nominee and Guardian Angels founder Curtis Sliwa in the November general election.


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